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Just
because you can
... doesn’t mean that you should!
The
spectacular range of failed websites that went broke during the year 2000
offer a very important lesson to all would-be web entrepreneurs. The lesson can be summarised as just because you can do it
doesn’t mean that you should do it. ... more.
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e-MARKETING
CHALLENGES - Part One
-
Attracting
e-Shoppers
There are two key e-marketing challenges for the
organisation that wants to exploit web-enabled or the web-enhanced
business to master. These are attracting e-Shoppers to visit the website
and then getting them to buy. ...
more. |
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e-MARKETING
CHALLENGES - Part Two -
Converting e-Shoppers to eBuyers
In the first part of this
article the focus was on suggesting methods to attract e-Shoppers to your
website. Having succeeded in attracting a visitor the next hurdle is to
convert that visitor from a browsing e-Shopper to a real e-Buyer. This
article looks at some of the issues particularly relevant to web-enabled
businesses seeking to sell through their websites. ...
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The
Milkman? Oh No, Not the
e-Milkman!
The
decline of the milk delivery to the doorstep in the United Kingdom has
been bemoaned by only very few. The new ways of shopping and the new
prices in supermarkets and superstores meant that it was not really that
attractive to have the milk dropped off at the doorstep every morning.
Some milk firms have fought back by extending the range of goods handled
so that the milkman now delivers bread, juice, cling film and the Home
and Life magazine. Nonetheless today the milkman’s operation is a mere
shadow of its former self. ...
more. |
