WEBSITE EFFECTIVE-
NESS 
REVIEW

A tool to ascertain how well your website is performing

Being offered an easy way to find your way around the website is critical to the success of the venture.

The checklist offers an approach to reviewing website effectiveness using the following 9 key issues with regards to Navigation.  
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1.  Ease of use - The navigation system should be intuitive and easy to use, providing direct access to various content and facilities on the site.

2.  Site map - Site maps are easy to understand and present a completely alternative method of navigating the site to the user.

3.  Return to Home Page from any page - Constantly providing a link back to the homepage is essential to ensuring users do not get lost and feel more secure navigating the site.

4.  Internal search engine - An internal search facility provides users with a means of finding what they want on the website quickly and efficiently. This is especially important for large sites with a substantial amount of content.

5.  Internal links - Allow users to move through the site not only through text or graphical navigation system but also through the content. This allows the user to navigate through the site following the natural progression of the content.

6.  Broken links - All links should be continuously tested to insure they are working. Broken links will frustrate users and give an unprofessional impression.

7.  Text as well as graphic links (ALT tags) - Graphics may not convey immediate meaning to some users so providing additional text links is important. ALT tags on images accommodate the visually impaired and can boost ranking with some search engines.

8.  Navigational links visible - Navigational links should be constantly visible and consistent throughout the complete website.