WEBSITE EFFECTIVE-
NESS 
REVIEW

A tool to ascertain how well your website is performing

Without valuable and useful information the website may well fail to achieve its objectives. The key to good content is that it is extensive and original.

The checklist offers an approach to evaluating the effectiveness of a website using the following 12 key issues with regards to Content.  
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1.  Useful information - All content presented on the site should be of the highest quality. Generally users are interested in content and not fancy animations and graphics. It is important to proof read content thoroughly before adding it to a site.

2.  Degree of substantiated information - Information published on the Web is generally evaluated under the following five headings.

3.  Level of interaction - As a medium the Web is especially tailored to presenting content through the use of text, graphics and animation, offering a huge potential to convey content to users. Therefore a website should be as interactive as possible, taking advantage of the great opportunity to interact with users.

4. Use of valuable graphics - Graphics should add value to the website rather than reduce performance without providing any real benefit to the user.

5. Use of valuable animation - Animation used should add value to the website rather than reduce performance without providing any real benefit to the user.

6.  Use of valuable sound - Sound used should add value to the website rather than reduce performance without providing any real benefit to the user.

7. Reviews, testimonials and certifications - Providing independent comments about how trustworthy the website actually is will build trust in the users.

8.  Content in digestible quantity - Content should be chunked, that is broken up into easily digestible amounts. Pages that are only composed of scrolling text should be avoided as they will bore the user.

9.  Up-To-Date - All content published should be recent and up-to-date.

10.  Available in Multiple Languages - Making the site's content available in multiple languages will make the information accessible to a wider range of people.

11.  Accessibility for disabled people - It is highly important that the sight accomadates those with visual and audial disabilities.

10. Terms and conditions - It is important to supply details of how goods and services are to be delivered and returned if necessary. Information on how payment is to be made is also absolutely essential.

11.  FAQ’s - Frequently asked questions provide a site with the ability to quickly introduce a site’s content to an unfamiliar user quickly.