eBusiness Investment

Dan Remenyi	The Seminar at a Glance
	As one of the hottest subjects in town many companies are scrambling to develop their e-Business potential as quickly as they can. To this end large sums of money are being spent on Internet and Web applications. However few of these organisations actually know what setting up an e-Business potential should actually cost them. Furthermore, there is still considerable confusion as to what types of benefits e-Business will bring, not to mention the fact that very few organisations have any idea as to how to start measuring these benefits. As a result many organisations invest in e-Business simply as an act of faith.
	This one day intensive seminar will change all that by explaining exactly what is involved in Internet and Web applications and in producing a business case for e-Business investment. The issues of C2C (consumer-to-consumer), B2C (business-to-consumer), C2B (consumer-to-business), B2B (business-to-business), and B2A (business to authorities) will be addressed.
	The e-Business case is a statement, or series of statements, which clearly demonstrate the economic value of the e-Business investment. The e-Business case is not simply a financial forecast of the hardware and software costs and the expected benefits. It involves a comprehensive understanding of both the likely resources as well as the business drivers which will assist business managers improve their performance and thereby obtain a stream of benefits from their e-Business investment.
	Fundamental to this approach to developing an e-Business case for investment is the fact that it incorporates much more than the financial numbers which are typically found in the standard approach to a feasibility study. This approach looks behind the financial numbers to the improvements in business performance which are facilitated by the e-Business case for investment and which are the real drivers of the benefits. Furthermore, this approach to developing a business case allows the organisation to manage the process so that the required results are achieved.

What you will gain by attending this course

	An ability to cut through the hype and to understand the economic sense behind your e-Business initiative.
	The necessary tools to sell an e-Business initiative to corporate decisions makers.
	An understanding of the costs and the benefits of investing in the Web and e-Business
	An ability to produce a professional business cases for Internet and Web applications to create an e-Business investment
	A knowledge of the processes required to ensure that the e-Business case is comprehensive and is supported by all the principle stakeholders

Who should attend?

This course is designed for all those who are involved in decisions concerning the Internet, the Web and e-Business. The course is also of direct value to anyone in the business process side of enterprise improvement. This course is especially relevant to senior business executives, senior financial managers and accountants and auditors and IT executives who need to be able to understand the Internet, Web and e-Business environment.

Business consultants, computer and corporate advisors will also find the ideas and material addressed in this course of particular benefit as will anyone involved in corporate and strategic planning.

Course documentation

A comprehensive workbook containing practical guidelines for the preparation of a business case will be supplied to all participants. These will be an invaluable reference after the course.

Course Outline

The e-Business Case

The role of the Internet and Web applications - B2B, C2C, B2C, C2B

What e-Business can do for your organisation

Different types of e-Business and different types of costs and benefits

The language of business cases

Components of an e-Business case

Corporate culture and e-Business

Evaluation and its various forms, Ex-ante and ex-post evaluation, Formative and summative evaluation of e-Business

Ownership and participatory evaluation

A Check list of e-Business Benefits

Benefits to the consumer

Benefits to corporate

Benefits to government

Benefits to the society

The e-Business Case as a Process

The nature of change in the development of the e-Business process

e-Business project management

e-Business outcomes

Outcomes, specific e-Business benefits and metrics, Macro Model, Meso Model and Micro Model, Generic e-Business Benefits

Critical success factors (CSF) for e-Business

The Financial side of e-Business - 1

e-Business case accounting

e-Business costs and benefits

The Internet and the Web to improve group productivity tools, Individual or personal productivity tools, Informate the organisation, Reduce time and space in business processes, Create a corporate memory, Bind the organisation closely with clients and suppliers, etc

Induce discontinuities by business process reengineering

Stakeholders and e-Business

Identifying the key stakeholders for the e-Business project

Ensuring e-Business stakeholder commitment

This is an opportunity for the participants to work through the major components of a business case and to discuss how to present it in a manner which will make sound economic sense and thus will be acceptable to corporate decisions makers.

The e-Business Project

Resources committed to the Internet and Web project

Activities, time and e-business resource issues, Major Internet and Web risks

Web site issues

	Design tips, tricks and traps
	Making your presence known
	Keeping up with the search engines

Measuring performance

	Operational Vs financial performance
	Calculating conversion rates
	Other tracking techniques

Eight Key Benefits for Attendees

After attending this course you will be able to:

Understanding what is involved in working with the Internet and the Web
Understand the different types of benefits that an e-Business investment can produce.
Understand the different types of resources that are required for an e-Business investment and how to identify hidden costs etc.
Understand the different components of an e-Business case.
Understand the processes necessary to develop and mange an e-Business case.
Have a clear idea of the different stakeholders who should be involved in making the e-Business investment a success.
Make a clear and concise argument in business terms using business case accounting as to why funds should be spent on your e-Business investment.
Understand how to set up e-Business evaluation studies.

Course 108: Preparing and Evaluating a Business Case for eBusiness Investment

Course 108:
Preparing and Evaluating a Business Case for eBusiness Investment