eInfo

Sue Nugus	The Seminar at a Glance
	With 550 billion documents published, growing at some seven million a day, the web is far from an information Nirvana, but rather a centre for information overload. It therefore comes as no surprise that more than 70% of web users find web searching frustrating and that more than 60% of web initiated purchases are abandoned.
	Does this mean that the web was a mistake and that we should revert to more traditional forms of information collection? I think not. The industries supporting web development are providing many tools to help disseminate this information, but we, as purveyors of web information also have a responsibility to take charge of what we contribute, how we present ourselves and how we join hands with others in our industry.
	Getting to Grips with e-Info has been designed to help those responsible for website content look carefully at the issues that need to be addressed if your organisations’ web presence is going to be able to satisfy the demands of your clients and customers. This involves understanding what makes an ‘information rich’ website that will be found by the search engines and that will be welcomed by the reader. Issues such as navigation, writing styles, design features; updating strategies etc. will be covered. After all, the web is there to bring together people who want information with people who have information.

What you will learn

	What makes good web content and how to write for a website
	How search engines look at a website
	How to profile a user-base
	How to develop a content cost benefit model
	How to measure website performance

Who should attend?

This course will benefit anyone involved in the provision or management of website content. Web developers will also gain insight as to what to ask for from contributors to ensure a ‘content rich’ website is maintained.

Presentation Style

The course is a combination of presentations and demonstrations. The speaker is online throughout the day in order to demonstrate points raised with real examples. Participants will also have the opportunity of working through group exercises.

Course Outline

	Putting the web in perspective as an information provider
	What makes good web content – some good and bad examples
	How the search engines and search directories look at information on the web
	Profiling your reader-base – The importance of knowing whom you are trying to attract
	A content cost benefit model – A look at how to develop and implement a cost benefit model for content management
	Writing content for a website – a look at style, standards, quantity vs quality; using templates and looking at keywords and metatags
	Measuring the performance of your website – Collecting performance statistics and making them work for you.

Course 107: Getting to Grips with eInfo

Course 107:
Getting to Grips with eInfo